Entries in Dean Koontz (1)

Saturday
Feb112012

Book Pricing versus Page Count

News Flash: The Kindle revolution has challenged the publishing industry to a boxing match. The decision is in; Kindle has won, leaving the old publishing model beaten and bloody, as Kindle claims the belt and watches book pricing drop to rock-bottom prices. Just within the past few years, people's perception of appropriate book pricing has tipped the scales in favor of the consumer, who is used to getting their wares for less than the price of a Happy Meal. Honestly, this isn't a news flash, and I'm not knocking this new wave mentality. With the onslaught of app stores offering portable music, eBooks and digital games that can be instantly bought and downloaded on the cellphone in your pocket, even I have fallen prey to price picking. Seldom will I buy a book or app above $2.99, and I often find myself picking through the $0.99 batch more often. But in the end, if I know I am going to get a quality Kindle book, I'll pay $10 bucks or more. Because to me, quality is king.

So, what sets the standard between a $0.99, $2.99 or a $9.99 Kindle book? I've done spilled the beans; quality is king, as I said. With that in mind, we won't be discussing books priced above $2.99, because if you look at the tags for any Kindle book priced at $9.99 or above, there has usually been someone who has added a tag such as "9.99 Boycott" or "Outrageous Kindle price". I personally think that's a result of the cheap Kindle book mentality. A good book is a good book is a good book, so I don't mind paying $9.99 for a digital book full of great content, especially if the print version is $14.99 or higher. If I can save even a few bucks by purchasing a didigal copy in lieu of its paper twin, I feel I've not only saved on print cost, but also helped save a few trees in the process. Yet others disagree and complain that a $20 dollar book should only be a buck in the Kindle store. Here's the problem in that thinking. Being an author is a real job, and for an author to take next to nothing for their work, they won't be able to make a living from their craft. This in turn will leave their fans in limbo, especially with price-shocked readers who keep tagging "boycott" on their product page, thus driving away the author's income base. Now some of you may say that authors like John Locke and Amanda Hocking have made millions of $0.99 books, and they'd be right. But only a handful of Kindle authors have reached that stage of success at this point.

I'm drifting, so let's get back to my original question and focus on the title of this blog.

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