Entries in Kindle Nation Daily (1)

Wednesday
Sep122012

Is Kindle Nation Daily a Scam?

Recently, an author friend of mine who is releasing a children's series asked my thoughts on Kindle Nation Daily. She is considering using the platform to skyrocket her book to superstardom. I am on their mailing list, mainly to check out new titles, but I never thought of using KND for increasing book sales, though 711 Press stands behind any marketing I am eager to do. However, her question piqued my interest and I began doing some research.

I reached out to several authors who've used the various marketing options on the KND pay platform and I quickly began to walk the fence on my thoughts on the benefits of KND. First, I've seen some amazing ranking climbs on their sponsorship page by clicking on the "Sponsorship Results" link, which pulls up a spreadsheet. I studied this spreadsheet and was quite impressed. I did however notice that the results were not in order by date, which leads me to believe that the website chooses to only release positive results. I also noticed that many of the amazing ranking climbs only occurred with the free books.

After studying this spreadsheet, I reached out to several authors that weren't posted on this spreadsheet, to ask how well they truly did from the marketing campaign through KND and asked if they would do it again. Most results were bleak and many have already turned to other marketing options. In fact, one author, who had paid nearly $200.00 for an email blast/book excerpt package only sold eight books in two days before the sales ceased.  Wow, that means that the author made less than $20.00 or less than 10% of the money they applied to the campaign. I don't know about you, but I'm not in the habit of paying ten bucks to make a dollar.

So, does this mean it's a scam? Will KND actually work? I am still on the fence. I believe a person would have to test the various payment platforms they offer, but who has a thousand dollars to play the game of so-so marketing. I'd rather go to the slots and have fun. Still, if you do plan to offer your Kindle book for free for a limited time, KND marketing may help to increase traffic to your book page. But, then will it convert to actual sales once it's not free anymore? Many people are freebie hounds and too cheap to actually pay a few dollars for a good read. Amazon, in my opinion, has created this new wave of freebie hounds. I am personally against the freebie releases to bump rankings, but that is out of my hands. 

On the other hand, it may help your sales and rankings if you promote your book while it is offered for free, but ONLY if you have a trilogy or book series, using KND to promote your freebie. If people love the first in a series, they may be willing to buy the next book. Still, the freebie hounds will hold off on purchasing, hoping that one day you'll release book #2 for free. Which brings up a great point--I would NEVER offer any book in a series for free except for the very first book. If you do, you're only feeding the freebie hounds.

Back to KND--My friend who used the email blast bragged how KND would be blasting her book to 30,000 opt-in emails. Yippydeedoo, I'm on that list and I can tell you from personal experience that being blasted everyday eventually looses its appeal. After a week or so of KND emails, I quit reading them. Of course, I've probably missed some great reads, but I cannot stand repeatedly being hounded via email, even though I've opted in. So, if I feel this way, imagine how many others feel the same.

Let's say 30,000 people get the email, only 3,000 open it, (because the other 27,000 are sick of emails just like me) only 300 actually read it all the way through, only 30 are interested in your book genre, only half of that visit your page, and only half of them buy. That's 3.5 sales. But let's round it up to four sales of a $2.99 book. That means you didn't even make nine bucks (since you opted for 70%) on a $179.00 marketing plan. Hmmmm, I could've found other creative marketing ways to spend that money, even some non-marketing possibilities such as buying a new purse ;)

So, while this blog may seem like a rant, blasting Kindle Nation Daily for poor results, it's more about me asking my readers for their personal results and thoughts on the KND platform. Am I wrong? Will KND actually work? Should an author spend hundreds of dollars testing each payment platform to find the magic marketing combination? Or is KND already so saturated with authors and readers that it has already lost its touch? Let me know.

Dru out